A company may have an attractive facade but still be difficult to find from its entrance. A totem pole can create a landmark independent of the building and organize useful information: identity, entrance, or different activities present on the site. Its design begins with the visitor's journey. Before talking about height or lighting, it is necessary to determine what they need to understand and from where.
Start with the arrival journey
Before choosing the shape of a totem, it is necessary to identify where visitors arrive from. A pedestrian looking for a door and a motorist approaching a car park do not have the same angle or reading time.
The message must respond to this situation. The company name may be sufficient to identify the site; an arrow or an entrance indication may be necessary for orientation. Adding information is only useful if it genuinely facilitates a decision.
Organize information
On a shared site, the totem can group several activities. It is then necessary to plan a coherent hierarchy: identification of the place, names of the occupants, and possible orientation. Too different styles quickly give an impression of an improvised assembly.
The design can also anticipate changes. When occupants change regularly, replaceable elements can be considered. This avoids treating each new name as a completely independent project.
Choose a presence adapted to the site
Apparent height is not enough to judge visibility. Setback, landscaping, parked vehicles, and approach angle also count. A simulation placed in an overview allows understanding the relationship between the totem and its environment.
A luminous solution may be relevant if identification needs to remain possible in the evening. It must be chosen taking into account the visual neighborhood and the lighting already present, without automatically seeking maximum intensity.
Study the structure and access
The support, anchoring, and installation conditions require a tailored study. The totem must not be sized solely from an advertising design. The procedures applicable to the site and the necessary ground interventions must be clarified before manufacturing.
Access for future intervention also deserves to be anticipated: maintenance of the decor, replacement of an element, or control of the lighting.
Frequently asked questions
Does a totem necessarily have to be luminous?
No. The choice depends on the hours, the context, and the role of the landmark. A non-luminous version can meet certain uses.
Can several companies be added to it?
Yes, if the composition and structure are designed for it. It is useful to define from the outset the place of each occupant and the possibilities for evolution.
Let's talk about your project
Do you have a totem project? Present your idea, your dimensions, and the envisaged location to LesEnseignes.be. These elements allow us to begin the study of a solution adapted to your business.